Friday, September 5, 2008

Is my site mobile-compliant for Mobi Ads in Adsense

Is your site mobile-compliant for Mobi Ads in Adsense - Is your site is .mobi Website?

1. How large are your pages?

Pages intended to be seen on a mobile device should contain as little extraneous information as Possible while still keeping all of the integral content intact. Ideally, a page should be less than 1120k. Pages that require lots of scrolling on a desktop computer could be unreadable on a mobile device.

2. Are you delivering content for the correct screen size?

Most mobile devices are 200 pixels wide by 300 pixels tall or less. (The current exception is the iPhone, which offers 320 px in width x 480 px in height.) If your site has images that are larger or screen content that requires scrolling, it will not render correctly (or at all in many cases) on a mobile device.

3. How long will your site take to load on a mobile device?

The quicker the better, since many people pay based on how much data they are using.

4. Does your website use frames?

Most mobile devices will not support them. (See this site for more information about frames.)

5. Does your site use an XHTML mobile profile?

The best markup language for a mobile device is XHTML-MP. You may need to re-encode your site to display as both a web version and as a mobile version.

6. Do you have the right MIME types?

MIME types are sent with web documents to help browsers interpret the information for viewing. Mobile phone browsers require different MIME types than browsers used with desktop and laptop computers. For XHTML-MP, the MIME type is application/vnd.wap.xhtml+xml or application/xhtml+xml.

7. Does your site require forms?

If you require a user to fill out forms before using the site and if his/her mobile device either does not display those forms correctly or wonot allow them to be filled out, you would not reach most of your potential mobile audience.

8. Do you have the correct character encoding?

There are lots of ways to encode a website, but only a specific way will work so that pages render correctly on a mobile device. The UTF-8 character set should almost always be used.

9. Does your site use pop-up windows and/ or floating windows?

Many websites continue to use pop-up windows for advertising. Many also have floating
windows on top of their websites and they require a user to close the window before s/he can see the content behind it. Neither pop-ups nor floating windows will work on a mobile device, as mobile browsers typically do not support them.

10. Is your site image-heavy?

Unless you reencode your site to deliver pictures very easily or you make your site readable without images, it could be costly and difficult for users to access your site from their mobile device. If you do leave images as is, it is best to always specify within the code the width and height as attributes.

11. Are you using embedded objects?

The code to embed an object, such as a YouTube video, is not always supported by mobile devices.

12. Does your site require javascript?

Although many mobile devices claim to support javascript, many actually do not. Currently, javascript cannot be read on the bulk of mobile phones - however lots of users do not realize that until they have already spent several minutes trying to download a video or series of images.

13. Does your site currently redirect?

Sites that redirect automatically can cost users minutes and download allotments as they are navigated to another site.

14. Does your site offer cache control headers?

Cached information will dramatically reduce on the amount of time it takes to load and reload pages - and will eventually cut down on user-incurred costs.


15. Are you helping your users navigate?

Does your main website offer an explanation of mobile access to your content, how your mobile version can be used and which carriers support (or don't) your content? If you want to increase traffic via mobile devices, your main website should offer as much clear explanation as possible for users wanting to access your content when away from their computers.

[1] Gartner, Inc. research from Q4 2007: http://www.gartner.com.
[2] As specified by the W3C mobileOK Basic Tests 1.0 document, 30 November 2007: http://www.w3.org/TR/
mobileOK-basic10-tests.

Report: Is your site mobile compliant?

http://www.webbmediagroup.comd


AdSense for mobile content program policies

AdSense for mobile content allows publishers to generate earnings from their mobile webpages using targeted Google ads. Just like AdSense for content, with AdSense for mobile content Google matches ads to the content of your site -- in this case, your mobile website. You'll earn money whenever your mobile website's visitors click on your ads. AdSense for mobile is available in a limited number of locations.

In addition to our standard program policies, publishers wishing to participate in AdSense for mobile content must also comply with the following policies specific to mobile-compliant webpages.

Website Requirements:

Webpages shuld be fully mobile-compliant and developed according to server-side scripting language like PHP; The code of AdSense for mobile ad will not display ads on standard webpages.

Mobile Webpage Markup Languages:

* wml (WAP 1.x.)
* xhtml (WAP 2.0)
* chtml (imode, etc.)

Ad Placement and Behavior

* Use of Only one AdSense for mobile ad unit may be displayed per mobile webpage.
* You can place double ad unit can on the bottom of the web page, but it may appear above the footer (e.g. copyright messages, navigational links, etc.).
* Google ads displayed on a publisher's mobile-compliant page may not be obscured in any way or modified.
* After a user click, display of the advertiser's landing page may not prevented in any way or be interrupted. For example, publishers may not display their own interstitial pages before taking users to the advertiser's website.

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