Monday, December 8, 2008

Why google adsense is showing Public service Ads



Google adsense has become a very popular tool for making money from your site by showing advertisements. But sometimes you see PSA - better known as Public Service Ads on your pages. These ads are displayed because adsense has not been able to find suitable ads for your page. Without commiting these 15 Adsense mistakes, here are some ways to remove PSA.

Why Public Service Ads are bad?

  • Most important fact is that there are no payments for clicks on PSA’s. So even if you have a good CTR (click thorugh ratio), it is of no use.
  • It spoils the look of your site. Lets say you decided to place a big 160×600 vertical banner on your site and no ad showed, the PSA ads will have big monocolour fonts since one big ad wil be shown instead of 5 ads there, which looks bad to the surfer.

How to remove Public Service Ads?

  • Develop sufficient good content with keywords on your webpage related to the topic of interest. Google is a great fan of good content websites.
  • Ensure that META tags like ‘title’ & ‘description’ and the headings tags like h1, h2 etc. have content which matches the rest of your site. They are main ways google judges your pages content.
  • Add specific keywords in your text which will help the google bot to determine and understand the content of your website. Repeat related keywords which will better help to understand site content. Do not fill your page with simlar keywords, it might work against your favour.
  • Try to keep the entire website focussed on a particular theme, so that even if the content on a particular page is lesser, the ads wil show.
  • Do not place multiple ad units if there are not suffcient ads to display on all of them. Also Google TOS do not allow placing more than 3 ad units on a page.
  • Use section targeting - you can target an ad unit to a specific section of your blog, as well as block out irrelevant sections like navigational links. Useful to get more targeted ads.

Is your site Still showing Public Service Ads?

  • Google may take time to crawl your site. Although most of the times the ads show immediately, at times it takes upto 48-72 hours for google to assess the content of newly created webpage. This usually occurs if your site has not been indexed before by Google. The time is reduced on newer pages of a site already running adsense. Google claims the ads will get better and more focussed to your pages with time.
  • Your page may contain objectionable content. This may be against Google Adsense policies. If you feel your page has no such content, then look for any objectionable keywords or phrases which may be present accidentaly. Removing such content can cause PSA’s to dissapear.
  • Your site maybe using a robots.txt file, which will may not be properly set up and prevent the AdSense crawler from crawling your web pages. Add the following two lines to the top of your robots.txt file:User-agent: Mediapartners-Google* Disallow:
  • Frames may occasionaly cause difficult in indexing your page. Always remember to tick the Framed page checkbox from the Ad layout code page when generating your ad code. Similarly IFRAME’s also prevent effective indexing and cause PSA’s
  • There may not be any ads configured to show in your region. Lets say that these ads may be working in United States, but maybe showing PSA is Zambia. This is because Google Adwords payers can select regions where to display their ads, where they believe their target surfers are. After all why should an eye surgeon in US want to promote his service in Zambia? Try using the Google Adsense Preview Tool (works on IE only) which helps to determine probable ads in different regions.
  • Recheck your Adsense code was inserted properly on your webpage. Do no attempt to modify the code in any way, as it is against their terms of service. Adsense gives enough options to cutomisethe ad colours and sizes to suit your site. USe only the official code available from their site.
  • Remove session ID’s from urls - they changes every time a different user views a page, and the URL will not be in the indexed everytime.
  • Reduce your filter blocked urls. This feature is in place to allow you to block competitors ads from showing on your pages. If you block too many such urls, there may not be any advertisers left to display ads.
  • Use the Google Adsense Sandbox tool Simply enter the URL or keywords in the box below, and you will see up to 20 sample AdSense ads for the URL or keywords.

Official ways to hide Public Service Ads (PSA)

  • Suggest as altenate colour to display instead of your PSA. This will show an empty space with the background colour you suggest.
  • Suggest an alternate ad to display instead of your PSA. Your ad will show in that space instead of the PSA if their is insufficient content.
  • Place a collapsible ad. This ad will collapse and not show any PSA at all.

Removing google public service ads on adsense

You usually get this when you first added your adsense codes to your site. Its alright to get this during this time as adsense wasn't able to get a cache of your keywords yet. It may take some time to get revenue generating ads on your site specially if your content has less meaningful keywords in it. According to the google help center, it would take approximately 48 hours to remove the Gulf Hurricane Relief ad on your site. If its been there for weeks then your copy might have some problems in it.

Editing robots.txt
There are several ways to remove the PSA from appearing on your site, but the most efficient way is to change your content. First things first, your robots.txt might have been configured to disallow adsense crawlers from visiting your site. If you are able to edit your robots.txt file, you may add the following code below:

User-agent: Mediapartners-Google*
Disallow:

Avoid iFrames or Frames
If you have placed your adsense code in an iFrame then the crawler will have no way of getting relevant keywords thus displaying in the Public Service Ads. Google crawlers will have a hard time figuring out which content to get for the ads inside frames so its best not to place your ads in a separate frame or simply avoid using frames on your site just to be safe.

Choose your content wisely
Content is the most important factor in determining the adsense ads that is displayed on your website. the more content you the greater chances of getting a relevant ad. Make sure you have enough content for the crawler to read. Also, the google crawler can't read images, audio files, flash content, java applets or anything except plain text. If you have a small amount of content and you have set your ads to display only images then this might be the reason for displaying only PSA ads. Try changing your adsense codes to display text and images ads.

Negative Keywords
Avoid negative keywords, this includes anything that is related to d%ath, sickness, p%rnography, dr%gs, etc. At anytime avoid mentioning these words on all of your content, but opps there you go i have just listed them here anyway.

Avoid automatic refresh
If yous page contains the HTML auto refresh code, it might also be the reason why your site is displaying public service ads. Remove the meta refresh code from your page and observe if the PSA ads have been removed. The meta refresh code looks like this one below, remove them:

meta ="Refresh"

Adsense ad in a login page
Placing ads on a page that requires user access does not allow the google crawler to visit the page to get the relevant keywords therefore displaying public service ads instead. Avoid placing adsense code behind a login page.

Avoid Session Ids on URLs
Adsense also relies heavily on the URL to display relevant ads. Having a session id on the url confuses the crawler to ad a relevant keyword because your URL keeps on changing. You may use the input type hidden HTML attribute instead of placing the session id in the urls

Unsupported localization
If you site is displaying other language aside from English then this might be the reason why its displaying public service ads. Here's a list of country currently supported by adsense.
Arabic
Bulgarian
Chinese (simplified)
Chinese (traditional)
Croatian
Czech
Danish
Dutch
English
Finnish
French
German
Greek
Hebrew
Hungarian
Italian
Japanese
Korean
Norwegian
Polish
Portuguese
Romanian
Russian
Serbian
Slovak
Spanish
Swedish
Turkish

Src = http://www.tildemark.com/seo/removing-google-public-service-ads-on-adsense.html

Monday, November 24, 2008

Embed RSS feeds from Reuters website into HTML web pages

How to embed RSS feeds from Reuters website into his HTML web pages.

A. While there are tons of scripts that convert RSS feeds into Javascript*, I recommend using Google Gadget Creator for adding feeds to web pages - it’s easy as well as customizable.

*If you are looking for a non-Javascript solution, get one of these Flash based RSS widgets from Yourminis or WidgetBox.

add-rss-websiteStep 1: Copy the URL of that RSS feed to the clipboard (make sure you copy the location of the feed, not the website).

Step 2: Append the feed URL to this string- http://gmodules.com/ig/creator?url=

Confused ? Let me illustrate that with a quick example. Say the RSS feed address is http://feeds.labnol.org/labnol, then our string becomes:

http://gmodules.com/ig/creator?url=http://feeds.labnol.org/labnol

Step 3: Open this new link in your web browser, adjust the dimensions of the gadget, change the border color and finally click "Get the Code" button.

Place this Javascript code anywhere in your web page where you want the RSS items to be displayed.

Your site visitors can now scan the Reuters news headlines without leaving your website.

Which Adsense Format & Color Scheme Will Convert Best for You ?

Which Adsense Format & Color Scheme Will Convert Best for You ?


Should I use the 300x250 Adsense Rectangle or the much wider 336x280 for maximizing clicks? What do I select - 4 or 5 ads per adlink unit ? Will text only ads perform better than text+image ads ? Should I hide the colored border ?

adlinks These are some very common questions among web publishers especially those who have just gained admission to the University of Adsense. While the answer is to keep on experimenting, most Adsense experts employ a simple technique called "AB Split Testing" to optimize their Adsense ads.

The basic idea is to display different Adsense formats at the same location simultaneously but randomly. [This is done using the random() function in Javascript that generates a number between 0 and 1 with equal probability]

google adsense reports

Here's a sample scenario to help you determine what format works best for your site - 300x250 or 338x280 ?

Step 1: Create two custom Adsense channels - name them as 300x250 and 336x280.

Step 2: Generate the Adsense Javascript code for each of these Adsense formats. Everything will be common in two code snippets except the value of following variables: google_ad_channel, google_ad_width, google_ad_height and google_ad_format.

Step 3: This is an important step, you will merge the two Adsense snippets in such a fashion that each makes an appearance on your web pages nearly 50% of the time. Here's a sample code:


Monitor the performance (CTR, eCPM) of the two Adsense channels for a week or two to know which of the two Ad formats are converting better. [Switch to Advanced reports, select the two Adsense for Content channels and group by both date and channel]

In the next iteration, you may try the same trick with two different color schemes but keeping the Ad format same - just create separate Adsense channels for each color scheme.

If you are displaying Adsense ads on the homepage of blogs or other places where content changes very frequently, it's a good idea to test between Text and Text+Image ads.

The contextual ads may not be very relevant on blog homepage or archives because of the dynamic content and therefore CPM based Image ads may bring in more revenue.

More on A/B Adsense Split testing at Adsense Blog and Adsense Help.

Web Directory software script

Software to build your own directory

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Directory software script a try. It's easy customizable multi-lingual script with an extensive plugin system. Search engine friendly urls, link fields management tool, database backup, advanced language file editor, editors functionality, Google PageRank, sponsored links (PayPal, 2checkout, Alertpay, CCBill, Autorize.net modules for them), featured listings, automatic reciprocal checking, broken link checker, full set of professional templates, templates editor, Yahoo Sitelist, Google Sitemaps, banner management system, news, polls, faqs, deeplinks, cross links - and this is not the fullest list of eSyndiCat Pro features. If you purchase eSyndiCat Pro you get life-time FREE support and FREE upgrades + good documentation about directory site development which can be useful for webmasters. FREE version of eSyndiCat can be downloaded.


Yahoo! Search Blog: Introducing Robots-Nocontent for Page Sections

Use this tag class on website in the TD or DIV to guide the yahoo slurp for not indexing the content

class="robots-nocontent"> This is the navigational menu of the site ..... Can the class="robots-nocontent" be applied to a as well as a div or span? or

For more detail -
www.ysearchblog.com/archives/000444.html

Tuesday, November 4, 2008

Learn Before Article Submission

Before submitting and article in the directory, just keep the following factors in the mind


# Writing tips
# Time savings strategies
# Article title is the key factor to promote your article
# How to write compelling copy
# Keyword & key phrase research
# Resource Box tricks to improve CTR
# How to leverage the tools we already provide you to get the highest return from all of your article writing & marketing activities.

SEO SEM Services - SEO Company™ SEO SEM Expert and Specialist. Offering online SEO services with SEM internet marketing in India. Get the SEO professional advice of expert and Specialists. Know all SEO tools, tips, software, packages online.

 
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